The next thing to know, of course, is how exactly to participate, celebrate, and raise a glass. Or two. Or twelve. (We're talking the whole month, after all.)
Here are a few of our favorite ideas.
Cin-cin.
WHAT: Mix up a Ladies' Cocktail, courtesy of LUPEC Boston and The Savoy Cocktail Book
HOW: Stir the following in a mixing glass with ice, then strain into a chilled cocktail shaker.
1.75 oz bourbon
0.25 oz anisette
0.5 oz pastis
2 dashes angostura bitters
1 pineapple spear
WHAT: Incorporating Patterns: New Work by Lola Baltzell, Karen Kemp & Maureen O'Connor
WHERE: Atlantic Works Gallery, 80 Border Street, Top Floor, East Boston
WHEN: Third Thursday Reception this Thursday, March 18 from 6 to 9 p.m.
WHAT: Tour the Boston Women's Heritage Trail
WHERE: Take your pick of neighborhood walks: North End, Beacon Hill, Back Bay, Chinatown, South End, Downtown
WHAT: Ladies Who Launch series resumes with guest speaker Swanee Hunt
WHERE: No. 9 Park, 9 Park Street, Boston
WHEN: Thursday, April 1 from 11:30 a.m. to 1:30 p.m.COST: $75. Call 617.742.9991 to RSVP.
According to the Adams Wine Handbook, women make up 52% of the adult population and purchase 57% of the wine consumed in the United States. They represent a huge market with great purchasing power that until recently has been overlooked. Women tend to be less influenced by wine ratings, as they tend to judge the entire product. Although wine quality is important to women, so are the label design, the bottle shape and the philosophy of the winery.