Friday, April 30, 2010

The Human Side of Wine, at a Discount, This Week-End at Andover Liquors


Plenty of wine shops around town give lip service to caring about their customers.

We want to get to know you, they say.

Look how unpretentious we are, they say.

We feel the pain of your budget crunch, they say.

But then they offer faceless communications that are difficult to understand and "sales" that don't save much of anything.

Enter
Andover Liquors, for two big reasons that counteract all of the above:

1. Their
brand new blog, with entries on topics like the importance of adventure in beer tasting; coveting whiskey; and scary sulfites. Spend just a few minutes on it, and your faith in Real People who write it and live it will be reaffirmed.

2. Their Cash and Carry wine sale that's happening this week-end, May 1 and May 2 only. This one hits you in the sweet spot that is your wallet. Pay cash for any wine and get 21% off. Use a credit or debit card and get 17% off. You get the discount whether you're buying a case or a bottle.

A wine store that gives you a significant discount AND communicates with you on a Real Person level?!

That's worth noting.


WHAT:
New Blog and Cash and Carry Wine Sale
WHEN: Saturday and Sunday, May 1 and 2
WHERE:
Andover Liquors, 209 North Main Street (Route 28), Shawsheen Plaza, Andover
DISCOUNTS: 21% if paying in cash, 17% if paying with a card


DAILY TIDBIT:

The first written reference to Champagne was English, not French. In 1676, Etherege wrote in praise of "sparkling Champagne" which, as he wrote,

Quickly recovers
Poor laughing lovers,
Makes us frolic and gay,
and drowns all our sorrows.